Journey
Mafruha Shams
Mafruha Shams
M.A., M.Ed.
Image Consultant
AICI Malaysia
From classrooms to boardrooms, Mafruha Shams has taken on many roles: teacher, induction coordinator, professional development leader, CIE mentor, assistant director, and executive director of the leading retail brand Seal Men’s Wear.
Her journey from education to corporate leadership to entrepreneurship has given her a deep understanding of how appearance, behavior, and communication shape success.
A certified Image Consultant based in Malaysia and Bangladesh, Mafruha has conducted numerous corporate trainings, one-on-one sessions, and online programs. She has also launched professional certification courses in Color Analysis, Communication, Professional Image, Frontline Excellence, Personal Styling, Personal Branding, Client Relationships, Formal Dining, and International Etiquette, empowering the next generation of image and etiquette coaches.
Image consulting is a professional field dedicated to enhancing a person’s image through appearance, behavior, and communication, ensuring their outward presentation aligns with their personal and professional goals.
Professional Certifications & Training
MS has received extensive professional training from globally renowned experts and institutions in image consulting, color analysis, professional and personal appearance, style, etiquette, protocol, manners, communication, client relationship management, and corporate branding.
- Comprehensive A–Z Image Consulting & Color Analysis Training — OSH Academy, Kuala Lumpur, Malaysia
- Fit & Fabrics (Advanced Training) — The Style Core, USA with Carla Mathis (USA)
- The Art of Personal Style & Color (Advanced Learning Session) — under Carla Mathis, The Style Core, USA
- Client Relationship Management: The People Matrix — by Ana Cheong (Malaysia)
- Smarten Up, Man! — by Josephine Lui (Malaysia)
- Fashion Psychology — by Dr. Dawnn Karen (USA)
- The Technology and Aesthetics of Modern Men’s Fashion — by Chunqiao Nian (China)
- When East Meets West: Etiquette in Different Cultures — by Olen Juarez-Lim (USA/Philippines, AICI Global President)
- Dress Up & Style Up — by Jiali Zhou (China)
- The Corporate Branding Consultant — by Eva Köck-Eripek (Austria)
- The 4 Elements of Style — by Eva Köck-Eripek (Austria)
- Vision of Style: Advanced Eyeglass Consultation — by Eva Köck-Eripek (Austria)
- Nova System – Insight into Influence (Meaningful Transformation) by Michelle Horne, Canada.
- Neuro Magic – How Neuroscience Transforms Branding by Dr. Diana Tsen, Malaysia.
- Position, Package and Profit – Selling Your Image Services in the AI Era by Maverick Foo, Malaysia.
- Universal Style® System Levels I & II by Karen Brunger and Michelle Horne, Canada – based on the Universal Style® System Created by Alyce Parsons.
These global trainings continue to shape MS’s distinctive, polished, and internationally aligned approach to professional image development under Poise by MS.